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Simply better, healthier pet food and care

Try our 360° approach
to your dog’s health.

Simply better, healthier food and care for your dog

Try our 360 approach
to your dog’s health.

HOW IT WORKS.

FOOD SUBSCRIPTION SERVICE.

HOW IT WORKS.

FOOD SUBSCRIPTION.

1. Tell us about your dog

2. View your dog's custom meal

3. Get monthly home deliveries

4. Manage your order and shop

WHAT OUR CUSTOMERS SAY

My dog loves the food (even the kitten is eating it)

My dog loved the food!

First time in 8 years my dog doesn’t have loose poops!

FOOD AS SPECIAL AS YOUR DOG

We love our dogs as much as you do- that’s why we are on a mission to change the way you feed your dog. Our nutritional experts have extensively researched the right combination of nutrients specially adapted to your dog- bringing the newest in science straight to your dog’s bowl.

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Bespoke to your dog

Customised to lifestyle, age, breed and other factors, and adapted monthly.

 

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Calorie-controlled

Portion size guidance with custom menu card and real-time calorie counting via app.

5

Quality

Replacing “meat” for defined single-source proteins combined with added vitamins.

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Convenient + Flexible

Delivery when and where you want, and you can pause or cancel any time- on app or web.

What’s in our food?

All of our food is responsibly sourced in the UK and EU. We use single source proteins in all our recipes and we have Grain Free, Cereal Free and Hypallergenic Blends available too.

Why Choose Grain-Free?
Many dogs have shown to be allergic to grain but there are also  many health benefits associated with a Grain-Free diet. All our grain-free recipes are made with potato based Carbohydrates and contain no traces of wheat or grains.

  • Helps keep dogs fuller longer resulting in eating less frequently (good news because grainfree/high-protein foods can be more expensive)
  • May reduce  allergies.
  • More energy.
  • Fewer and smaller stools.
  • Healthier skin.
  • Shinier coat.
  • Less shedding.
  • Better breath.
Why Choose Cereal-Free?
Cereal-Free diets are similar to Grain-Free diets however our cereal-free recipes are rice based rather than potato based. Brown rice is an excellent source of protein, is an easily digestable carbohydrate and is low in fat compared to white rice. Rice based recipes are also great for senior dogs.

  • Provides Energy.
  • Low Percentage of Fat.
  • Low in Sodium.
  • Rich in Vitamin D.
  • Great Source of Niacin, Calcium, Iron, Thiamine & Riboflavin.
  • Improves Bowel Movements.
  • Helps Lower Cholesterol.
  • Cure Stomach Ailments.
Why Choose Hypoallergenic?
Most dog food allergies are caused by beef, chicken, eggs, corn, wheat, soy and milk. Since these ingredients are prevalent in most commercial dog foods, simply switching to a different brand or type of food is not enough.
GO THE EXTRA MILE.

WHY NOT ADD TECH?

5. Count your dog’s food calories

6. Track your dog’s activity

7. Update your dog’s profile

8. Feed. Exercise. Repeat.

SPECIAL DOG. UNIQUE PRICE.
SPECIAL DOG. UNIQUE PRICE.

What breed is your dog? Review our starting prices for dry food below.

Tiny Dogs

£13 per month

£0.41 a day

Small Dogs

£16 per month

£0.55 a day

Medium Dogs

£25 per month

£0.89 a day

Large Dogs

£30 per month

£1.07 a day

Giant Dogs

£45 per month

£1.61 a day